Introduction
TruScaler (“TruScaler,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, using our software, or engaging our Generative Engine Optimization (GEO), AI Visibility, SEO, and digital marketing services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.
Information We Collect
We may collect information you provide (name, company, email, phone, billing information, website URLs, business locations, marketing goals), information collected automatically (IP address, browser, device, cookies, usage data), and information from trusted third-party platforms such as analytics, CRM, search, advertising, and public business data sources.
How We Use Information
We use information to deliver GEO, SEO, AI Visibility, reporting, AI Knowledge Servers, GEO Citation Files, customer support, billing, analytics, product improvements, fraud prevention, and legal compliance.
Artificial Intelligence & Responsible AI
TruScaler uses artificial intelligence to assist with AI Visibility Reports, entity analysis, competitive research, GEO recommendations, citation analysis, knowledge graph analysis, and reporting. AI is used to augment—not replace—human expertise.
Customer data is processed solely to deliver contracted services. TruScaler does not use confidential client information to train public AI models such as ChatGPT, Claude, Gemini, or other publicly available large language models. Where AI-assisted recommendations are generated, our team reviews outputs before delivery whenever appropriate.
AI Knowledge Servers & GEO Citation Files
As part of our proprietary platform, TruScaler may create AI Knowledge Servers and GEO Citation Files using customer-provided information and publicly available business information. These assets are developed exclusively to improve discoverability and visibility across AI-powered search experiences and are owned and managed according to the applicable client agreement.
Cookies & Analytics
We use cookies and technologies such as Google Analytics, Google Tag Manager, Microsoft Clarity, HubSpot, and similar tools to improve functionality, measure traffic, and understand visitor behavior.
Marketing Communications
We may send educational resources, product updates, webinars, newsletters, and promotional communications. You may unsubscribe at any time.
Sharing Information
We do not sell personal information. We may share information with trusted vendors including hosting providers, cloud infrastructure, payment processors, analytics providers, CRM systems, and legal authorities when required by law.
Security
We maintain commercially reasonable administrative, technical, and physical safeguards to protect personal information. No internet transmission is completely secure, and users acknowledge this inherent risk.
Data Retention
Information is retained only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.
Your Privacy Rights
Depending on applicable law, you may request access, correction, deletion, portability, restriction, or objection regarding your personal information.
California Privacy Rights
California residents may have additional rights under applicable privacy laws. TruScaler does not sell personal information.
International Users
Information may be transferred to and processed in the United States.
Children’s Privacy
Our services are intended for businesses and individuals over 18. We do not knowingly collect information from children under 13.
Policy Updates
We may update this Privacy Policy periodically. Continued use of our website constitutes acceptance of revisions.
Contact
TruScaler
Website: https://www.truscaler.com
Email: info@truscaler.com
