Lawyers and Legal Services

Client Overview

Client: Client: Texas Law Firm

Industry: Industry: Estate and Business Law

Challenge
Texas Law faced the challenge of establishing a organic presence in Googles search results, in a competitive legal market. With a brand-new website and no existing search engine rankings, they were not being found organically. The absence of optimized content and backlinks further hindered their ability to compete with established firms in search visibility. They needed a comprehensive SEO strategy to build authority, drive traffic, and generate leads.

Solution
TruScaler deployed its TruScaler Insights service to optimize Texas Law’s website

      • Conducted comprehensive SEO analysis to identify high-impact keywords.
      • Research top ranking competitors
      • Optimized the site leveraging comprehensive keywords and competitor research.
      • Launched a targeted content marketing campaign, including outreach services to obtain guest blog posts by trusted providers

In Under 6 Months
Two 1st Position Keyword Rankings

Results
Within 6 months:

  • Obtained four 1st position rankings in under 6 months
    • Business Attorney 1st
    • Real Estate Attorney 1st
  • Grew organic website traffic to between 500-700 visits per month in the first 6 months
    • Organic Session Up 82% YOY
  • Google Business Profile YOY
    • Calls Up 74%
    • Directions up 84%
    • Website Clicks up 75%

Calls
+74% YOY

Directions
+84% YOY

Website Clicks
+75% YOY